ShopBack (~ 2 Years, July 2015 – April 2017)
- Organic search is the top traffic channel for ShopBack after direct visits.
- Increased organic search traffic by tenfold over 18 months period from 25,000 to 233,000 monthly visits.
- Over 23 million monthly search engine results page (SERP) impressions.
- More than 250 tracked keywords ranking on first page of Google including “cashback” which is ranking number one on Google.sg, higher than major banks.
diyTravel.org (November 2015 – on hiatus now)
Domain Authority: 17
- Travel blog with ~5889 average monthly visits
- Top 5 ranking on Google.sg for long-tail keywords, 85% of traffic via organic search.
- Viral article, “Singaporean Guide to the Northern Lights” with an organic reach of 10,000 visitors.